Nick Bonney
- Nov 17, 2020
- 6 min
Kicking the Habit - Why Football's PPV Own Goal Should Be A Lesson To Us All
The concept of people holding deeply emotional relationships with brands has become somewhat twisted and overblown over the past few...
Nick Bonney
- Oct 28, 2020
- 3 min
Pick n Mix – Why Wishful Thinking Leads to Selective Evidence
All of a sudden yesterday the Twittersphere was suddenly alive with nostalgic pictures of long-defunct toy ranges or counters awash with...
Nick Bonney
- Oct 2, 2020
- 6 min
Finding our voice...
View from the Blue has been very quiet this year. When the Covid-19 pandemic first hit, the world was suddenly full of data on consumer...