I set up Deep Blue Thinking in  2018 after 25 years in the research industry.

Working both client and agency side, I built and led Insight functions for Orange, M&S, EE and Camelot. 

Most recently, I was MD of ABA Research, helping retail brands unlock growth by understanding the emotions behind shopping.

I'm proud to have been awarded Fellowship of the Market Research Society and that Deep Blue Thinking is recognised as a Company Partner of the MRS.

I'm passionate about using technology to unlock breakthrough insights without breaking the bank and I partner with the best in the business to achieve this. 

When I'm  not working, I like nothing better than diving 'into the blue' or watching The Blues...


An experienced keynote speaker and facilitator. 

I like nothing more than helping brands engage with consumer trends, whether it's opening a conference with a customer view or running engaging workshops.

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