top of page
Diving man rising to the surface


We’re proud to say we’ve been consistently recognised for the quality of our work, winning the award for business impact in 2023 and further commendations in the MRS independent consultants award in 2019 and 2021.​

Deep Blue Thinking is a Company Partner of the MRS, reflecting the high standards we adhere to in designing and delivering research programmes, no matter how big or small​.

After 25 years working in the research industry, Nick Bonney founded Deep Blue Thinking in 2018.


Nick has spent most of his life on the client side, having led Insight functions for Orange, M&S, EE and The National Lottery. He was also MD of ABA Research, helping the country’s leading retailers unlock growth by understanding the emotions behind shopping.​

​Building on his experience from both sides of the fence, Nick saw an opportunity to better help brands bridge the gap between brand and their consumer. ​

Nick was awarded Fellowship of The Market Research Society in 2018 and continues to play an active role in shaping the industry through his roles in the MRS Mentoring Scheme and University outreach programme.​

Nick Bonney portrait


Kathryn Coles


Kathryn has 30 years’ research experience, eight of which were spent as the UK Qual Director of a large full service agency.  She has worked client-side for News UK in both Insight and Innovation roles. Kathryn supports us on all of our qualitative work and brings extensive experience from working with a range of high profile clients including Sky, PwC, Hotel Chocolat, William Hill, Nickelodeon and Chelsea FC.​

Kathryn Coles portrait

Ruby Christoph 


Ruby is a seasoned researcher, having worked across an array of geographies, sectors and research techniques. Ruby supports us on both qualitative and quantitative projects, bringing her natural curiosity and infectious enthusiasm. A motivated problem solver, Ruby has a track record for helping clients grow their business through data-driven insight and consultancy.​

Ruby Christoph portrait

Giving back

We’re proud to support The Manta Trust, a marine conservation charity that work on a range of education and conservation programmes for these ocean giants.


You can find out more about how you can support The Manta Trust here:


We are committed to minimising our impact on the environment which is why we have signed up to the MRS Net Zero Pledge. We offset all our Scope 1 and Scope 2 emissions through Carbon Footprint UK.

MRS Climate Pledge Logo
Carbon footprint logo
bottom of page