Deep Blue Thinking was founded by Nick Bonney in 2018 after over 25 years in the research industry. 

Nick spent most of his life on the client side, having led Insight functions for Orange, M&S, EE and The National Lottery. He was also MD of ABA Research, helping the country’s leading retailers unlock growth by understanding the emotions behind shopping.

Having seen the industry from both sides of the fence, Nick set-up Deep Blue Thinking to bridge the gap between brand and their consumer. We are passionate about using the latest tools to deliver innovative research solutions without breaking the bank.

Nick was awarded Fellowship of The Market Research Society in 2018 and continues to play an active role in shaping the industry through his roles in the MRS Mentoring Scheme and University outreach programme.

When he’s not working, Nick likes nothing better than diving ‘into the blue’ or watching ‘The Blues’ so, predictably, he just had to start a business with a blue brand….

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Deep Blue Thinking received a special commendation in the 2019 MRS Awards for the research programme we designed for Checkatrade.

Deep Blue Thinking is a Company Partner of the MRS, reflecting the high standards they adhere to in designing and delivering research programmes, no matter how big or small.


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