Nick Bonney
- Jan 14, 2022
- 4 min
I've got 99 problems but are they real consumer ones?
I’ve really been enjoying Dragons Den this series. The addition of Steven Bartlett to the show feels like it’s freshened up the format...
Nick Bonney
- Sep 7, 2021
- 4 min
Paws for Thought - Why your brand strategy now needs four legs...
Six months ago now, I wrote a piece highlighting why Porter’s 5 Forces model still has a role to play in the marketing planning process,...
Nick Bonney
- Aug 17, 2021
- 5 min
Can The National Lottery Ride The Olympic Wave?
On Sunday night, the BBC celebrated Team GB’s fantastic performance in Tokyo with a televised homecoming concert. For athletes who’d been...