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- Mar 26, 2020
- 2 min
Sometimes Sorry is the Hardest Word...
A chicken shop with no chicken. An airline passenger with no seats for paying passengers... Those nightmare moments where the fundamental...
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- Mar 26, 2020
- 3 min
Jet 2 and the Peak End Theory
Of all the much quoted behavioural biases, I've always been fascinated by Kahneman's 'peak-end theory'. The concept that a great...