Nick Bonney
- Mar 3, 2023
- 4 min
Why Market Orientation is the Key to Survival
In a couple of months’ time Deep Blue Thinking will be celebrating its 5th birthday.. From a personal perspective, there’s always so much...
Nick Bonney
- Feb 19, 2023
- 3 min
The Diving Industry Needs to Come Together to Build Participation in a Post Pandemic World
Just 1 in 50 adults have taken part in scuba diving during 2022, according to Deep Blue Thinking’s recent research. With the diving...
Nick Bonney
- Feb 4, 2023
- 4 min
What's in a name?
I have a confession. I hate naming research. Whenever a client asks that we conduct research to look at naming options in isolation, I...