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We’re an award-winning insight consultancy.

We apply our creativity and curiosity to build innovative research programmes with lasting impact.

WHAT WE DO

 

We use our unique blend of client and agency experience to help your business reach its goals.

NAVIGATE

Finding a focus

A clear market orientation lies at the heart of every successful brand. We can provide clarity on where you are now and identify which segments offer the greatest opportunity

EXPLORE

Creating options

 

We’ll work with you to develop and evolve your ideas. From optimising pricing to adapting messaging, we’ll ensure you understand how to be seen and heard in an often-chaotic and low-attention marketplace

EVALUATE

Building understanding

Our data-led approach can help you see what’s working and how to make things better. From customer closeness workshops through to robust brand health checks, we’ll help you use robust research to deliver better campaigns  

RECOGNITION

2024 Global Marketing Research Project Finalist
MRS awards Winner Business Impact of the Year UK Logo
MRS awards Finalist Independent Consultants Logo
MRS awards Finalist Business Impact of the Year Global
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HOW WE DO IT

DATA ANALYTICS

We work with a team of experts to join the dots between what people say and what they do

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QUANTITATIVE RESEARCH

We’ve run projects across the world with everyone from plumbers to gamers

QUALITATIVE RESEARCH

From group discussions to online communities, we use the right tools to understand your category

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DESK RESEARCH

From horizon scanning to making sense of your existing work, we help you see the wood for the trees

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ONLINE CONSULTANCY

Working with you and your team to build a clear strategic insight plan

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WORKSHOPS

We like nothing better than helping a team crack a brand problem

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WHO WE WORK WITH

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upp Logo
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