“the best way to observe a fish is to become a fish”
The research world has become too slow and unwieldy.
Too often the distance between the decision maker and consumer is too great.
What could be breakthrough insights are diluted through the chain of Chinese Whispers.
Not here. I'll work side by side with you.
With my unique blend of senior agency and client-side experience,
I'll ensure the insight drives genuine business change.
CLOSING THE DISTANCE
I believe driving change means getting decision makers involved.
I use stakeholder interviews to ensure a brilliant brief and employ techniques where everyone can get involved.
I won't force you to use an out of the box approach.
I work flexibly to ensure I deliver the right approach for you.
Image Courtesy Hanli Prinsloo
Image Courtesy Justin Hofman
I know that driving change isn't just about great data.
I understand the importance of brilliant communication, telling engaging stories to ensure each message lands and inspires action.